The competition for immersive audio supremacy is about to heat up thanks to DTS:X, the object-based successor to DTS-HD Master audio.
DTS already enjoys a commanding lead over its rivals when it comes to Blu-ray audio encoding. Yesterday the company announced it will roll out its object-based immersive audio format—DTS:X sometime in March 2015. It will join Dolby Atmos and Auro 3D in a battle for the ears and wallets of AV enthusiasts everywhere.
The press release
offers few details about the new format. It names the manufacturers that agreed to launch DTS:X-compatible products in 2015: Anthem, Denon, Integra, Krell, Marantz, McIntosh, Onkyo, Outlaw Audio, Pioneer, Steinway Lyngdorf, Theta Digital, Trinnov Audio, and Yamaha. According to DTS, that group represents about 90% of the home AVR and surround-sound pre-pro market, and the company says it will sign up even more partners in coming months.
I'm curious if DTS will offer a working demo of DTS:X at CES 2015. I've scheduled a meeting with the company for Wednesday, January 7; if I find out anything new, I will file a report that evening. More than anything, I want to know if any current Dolby Atmos-capable gear will offer an upgrade path to DTS:X, or if it will require all-new equipment. I also want to know if DTS:X uses the same speaker arrangement as Dolby Atmos. Then there's the question of Atmos-enabled (reflective sound) speakers—does DTS:X work with those systems? Will there be such a thing as a DTS:X-enabled speaker? I'd love to have the answers to these questions sooner rather than later.
I'm already a fan of immersive sound in the home, and I enjoy what I hear with Dolby Atmos
. However, because DTS has such a commanding lead in the Blu-ray market—thanks to its HD master audio format—I suspect the launch of DTS:X will act as a catalyst for widespread adoption of immersive sound. Once mainstream AVRs feature logos for both DTS:X and Atmos, I expect object-based immersive audio from DTS and Dolby to become the de facto industry standards for enjoying surround-sound at home.
Like AVS Forum on Facebook
Follow AVS Forum on Twitter
+1 AVS Forum on Google+